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"Microblogging diplomacy" should attach importance to China can "feel our way ac

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"Japan Xinhua China Press" recently published comments that the British Offices in China last year set up a micro-blog accounts, which for the Chinese netizens launched a "micro-Bo diplomacy" received a good spread of results, has the British Prime Minister Cameron The visit to China, but also helped popularize the "microblogging diplomacy." Analysis, "microblogging diplomacy" reflects the strong British Government in the diplomatic field adaptive capacity and innovation, China's diplomatic work can "cross the river by feeling the stones." Article excerpts are as follows: British Prime Minister Cameron's visit to China a few days ago, made a star of the "microblogging diplomacy": domestic and foreign media coverage, "Interactive Encyclopedia" also immediately created a "micro-Bo diplomacy" entries. According to reports, the United Kingdom, United States, France, Egypt and other countries have vied for foreign embassies in China microblogging diplomacy, spawned by the Web 2.0 "diplomatic 2.0" quick access to the Chinese people's perspective. But in fact, Asian countries in the United States and Britain, "Foreign 2.0" no longer a new thing out. In 2002, the U.S. diplomat James Holmes set up a "E diplomatic team." In 2003, the group incorporated into the State Department changed its name to "E Foreign Office." "Wikipedia" (English), said the office is the U.S. State Department's "technology think tank." Now, the White House, State Department and other government departments marked the official website of the department in Home in the "Face", Youtube and other social networking sites. In the "Face", U.S. President Barack Obama has long been the author of the "object of attention" of the. Like the United States, the British government also focused on mining the "Web 2.0" features domestic and foreign policy. July 28, 2009, the British Government ministers issued a day to release the information microblogging Article 2-10, and each interval between two messages published not less than half an hour. British Embassy in China has also established a micro-blog accounts. The UK agencies in China to start "micro-Bo diplomacy", in fact, the British government "2.0" a natural extension and "diplomatic 2.0" is a useful attempt. The Chinese Internet users conducted for the "micro-Bo diplomacy" received a good spread of results reflects the strong British Government in the diplomatic field adaptive capacity and innovation. As Marshall McLuhan said, "The Medium is the Message", "micro-Bo diplomacy," the implication and revelation, quite worthy of the Chinese Government and people in depth. Domestic and foreign affairs in adapting to Web 2.0 environment, the United States, Britain and other countries have been good intelligence support team. U.S. State Department's "E Foreign Office" by the "Ministry of Foreign Affairs of innovation" and "Customer Liaison Department," composed in theoretical research and infrastructure to carry out a lot of work. The number of China's foreign think tanks not only inadequate, the quality is more urgent improvement. The main features of Web 2.0 is interactive, user-friendly and entertaining. Public diplomacy must adapt to the operating environment for the Internet age, it must be mature and reliable theory to guide the intellectual support. To interact in terms of sociability website content updates and feedback should be timely, otherwise it becomes a political show by halves. For the purposes of entertainment, animation, games, videos by contemporary young people of all ages, the natural target is the youth the ideals of public diplomacy media. To this end, the West made "entertainment diplomacy" and "diplomatic game" and so on. Communication has always been born in war, the Western countries to expand the national interest of the weapon. Jin Tian, the U.S. government, military, intelligence community has concentrated study the new situation in the communication of the application. In short, the communication should tell us who said, through what channels, said to whom, say, at what time and place said. Now, all these communications channels with the increase of Internet technology has undergone tremendous changes, foreign operations, of course also "feeling the stones."